Mobile App Trends 2023

Ever since the first launch of the App store by Apple in 2008, the industry has only seen an up rise in its users. Just 9 months after the launch, it reached one billion downloads. Today, more than a decade later, 81 percent of all Americans own a smartphone and rely heavily on these apps for their daily activities. While quite a promising industry to make profitable businesses out of, businesses and developers need to realize the importance of incorporating new trends and technology to be on the cutting edge of the competition. Here are some future trends that can make your app reach above par.


AI is a key component in app development and with its progressive enhancements, it is only going to strengthen app features and the user experience. With advancements in technology, apps can generate data that are personalized per users’ past patterns, known as algorithms. Thus, it is standard practice to keep track of users’ data and to make the user experience unique to them. This calls for the security of the users’ data. Moreover, the popularity of online transactions also requires measures that ensure the safety of users’ data. For instance, facial and speech recognition features.


5G is big on speed. Unlike 4G, it is exponentially faster, reducing latency, capable of transferring data in milliseconds, and operating at 100 times the speed of most existing networks Although it has been in the talks for a decade now, it wasn’t until 2021 that it started being used. Incorporating 5G will enhance user experience 10 folds. Moreover, it will make a significant change in the health sector by allowing people to monitor their health and keep it in check.  Its impact is what keeps it above par.


AR puts artificial images and objects on real-life objects. That is how you are able to play Pokémon Go while on the go. On the other hand, VR enables you to experience an imaginary space like Oculus Rift. The initial success of these was in the gaming industry, however, it too can have an adverse impact on our lives if incorporated into other industries like the retail sector, real estate, and travel. We experienced this post-COVID-19, where people could do house tours despite going there in person with the help of AR.


With the help of IoT, we now not only have access to smartphones but are able to live a ‘smart life’ that is full of dependence on sensory devices like Alexa, for instance. It helps us connect our devices in order to collect and exchange data with just a click on our smartphones or smartwatches. It further drives the demand and development of wearable devices. Where it requires developers to incorporate a responsive design to adapt to multiple devices. Or, develop an app just catering to the size and design of the wearable devices.


It helps developers predict user behavior on the basis of their past behavior analytics and decide on what to offer the end user based on that. Predictive analytics powered by data can help app development companies in finding fresh solutions to world-facing issues. It also helps end-users learn about future events and predictions. With the help of data structure, data modeling, probability predictive analytics predict future happening.

Published by Jess

Jess is a Technical Content Writer at App Development Force with a remarkable 15-year journey in mobile applications development and technology consulting. Holding a PhD in Mobile Computing, he has contributions to research, development, and technological leadership.

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