How Much Money Can An App Make?

The industry of mobile applications is growing by leaps and bounds. Mobile app developers are constantly increasing, so is the number of apps. Apps have the potential to generate millions of dollars each year in revenue however largest chunk among these is unable to reach their higher revenue potential. Most of them are a flop when it comes to monetization. So, to provide a number on how much money an app can make is really difficult given the competition in the market, however the potential is definitely there.

The apps that are in the top 200s on the app store manage to earn around $82,500 on a daily basis. If we look at the revenue for the top 800 apps, then the daily revenue drops down to around $3,500. This difference is also apparent among various categories, such as game apps make a lot better on daily basis as compared to say, entertainment apps. Basically there isn’t a uniform spread of numbers among apps.

Having said that, the income generated by the industry of mobile applications beats all records, which eventually pushes business owners to launch their own apps. But how can they really make money on mobile apps?

Let’s have a look at some facts and possibilities.

Massive revenue generation through apps is a byproduct of the rise in mobile phone usage. For businesses this is a gold-mine that can result in massive growth. Industry leaders understand this and have started to utilize mobile apps to generate a higher ROI. If you are looking forward to boosting your business in digital world in today’s age then investing in a mobile app would be a wise choice.

How to determine the price for an app?

Before you even decide to put a price tag on your app, ask yourself this question: is it worth every penny? Would users pay for it? Is there a better, free version available on the internet already? If you think your app has the potential to do better as a paid service, the next step would be to decide a price. Again, ask yourself: which features your app will have? How many of those can be free and how may need to be purchased? Which category your app belongs to? Will it be used daily by the users? If there is a similar app already present in the market then what’s its price? How many times is it downloaded? Answers to these questions will give you a perspective on price.

Which Platforms Are Performing The Best In Terms Of Revenue Generation?

Choosing a platform is as crucial to your app’s performance as choosing the right features for it. The amount of money your app makes depends a lot on the platform. Android has the largest market share in the mobile industry with 75.82%, compared to iOS’ 22.9%, making the former the obvious platform dominating app revenues in the current environment.

Once you have chosen a platform to launch your app on, how you monetize the app is the next step. There are many different ways to do so, we have chosen to discuss four of the most used revenue models by businesses that have proven to work for them.

Top Ways To Make Money With Mobile Apps:

Premium Apps (One-Time Payment):

A premium mobile application is the one that cannot be downloaded without payment. They charge a one-time download fee from users on Google Play store or iOS App store. While there is a general perception that premium apps don’t make much money because users don’t want to pay for them and they’d rather download a similar free app, it’s actually untrue. Paid apps account for more than $250 Billion in revenue. Apps that offer top-notch features and services can easily make money through this model. Educational apps are one category that perform really well as paid apps.

Freemium Apps (In-App Purchases):

Once your users get a taste of what you have to offer, you can put up better features within the app for purchase. This means users can download the app’s basic version for free and can also access some of its features without paying anything. But in order to use better features within the app, they will have to upgrade to a paid version for a small fee. This model is called in-app purchasing and the apps are categorized as Freemium Apps. Adobe Photoshop is one such example, it’s a very popular app among photographers and retouchers, but its expanded version is not available for free.

Recurring Payment Model (Subscription Model):

Mobile applications that are usually used on the daily basis can fit this revenue model really well. Netflix, Hulu, and Amazon being popular operators in this niche. Users need to pay a small amount of recurring fee in order to access the app’s services. You can offer them different packages like Netflix does in order to capitalize on as many number of users as possible. Similar applications in this category include Pandora and Spotify, these music streaming applications use a similar subscription model.


Advertising within apps is a bit complicated but effective technique to monetize it. Before putting it in action you must analyze your target audience and offer relevant ads. It requires time and effort on your part to study the user base and their interests. Relevance of ads you put up is necessary as one irrelevant ad may backfire and you can lose users.


A great mobile app development company can help you identify your app’s niche and revenue model which can save you lots of money and time. If you are interested in creating a great app, just reach out and we shall do it together.

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